Ever noticed those big ‘SALE’ hoardings while driving to work? Or noticed your friends and yourself stare and talk about the new dress outside a showroom? Whenever we go out for movies, shopping or just for a change, we often notice ourself getting inclined to all those bewitching items that are displayed to lure us in.
Brands v/s Suburbohemian
When a person is given a choice between choosing a branded product and a non-recognized/generic product, he will undoubtedly go for the brand name. Film stars and other merchandize keep fighting for their brands and advertise it that by default forces a person to think that clothing’s or any other products should be brand-named as brand is often associated with quality. People have this thought that only brands offer quality in their products, which is true just to a certain extent.
Brand power
The idea of branding products was started by manufacturers in the late 1800’s to differentiate between premium manufactured products and cheaper, unknown products. However, nowadays the pressure of brands is so much in the present society that the dire need of owning clothes and accessories with a brand name is becoming essential. People are going for famous and expensive brands such as Gucci, Armani, Armani Exchange etc., instead of simple clothes available anywhere.
College crowd, school children and even working class people are opting for brands nowadays as the label of a brand itself separates people in a crowd. We often see groups of youngsters mocking at someone wearing clothes from unknown brands or owning unknown cell phones. Thereby brand power can be clearly noticed in our daily life.
Competition among brands
Although every brand stands out for itself, the fight for becoming ‘superior’ carries on. E.g. if we are wearing a suit from Armani or Armani exchange (a very famous brand from an Italian designer Georgio Armani) and the other person from a less popular or less expensive brand, then we become superior. For this ‘superior’ position, a brand keeps advertising and following techniques that hamper with the thinking of the society unintentionally.
Brands among youngsters
Youngsters are closely associated with brands, which can be destructive to a certain extent when choice is replaced with need, e.g, we have choice while buying clothing’s but if we replace it with a thinking that pushes us to feel the ‘need’ of buying a branded product, it becomes destructive.
We should understand that owning a brand is something not to be made a necessity.
Brands v/s Suburbohemian
When a person is given a choice between choosing a branded product and a non-recognized/generic product, he will undoubtedly go for the brand name. Film stars and other merchandize keep fighting for their brands and advertise it that by default forces a person to think that clothing’s or any other products should be brand-named as brand is often associated with quality. People have this thought that only brands offer quality in their products, which is true just to a certain extent.
Brand power
The idea of branding products was started by manufacturers in the late 1800’s to differentiate between premium manufactured products and cheaper, unknown products. However, nowadays the pressure of brands is so much in the present society that the dire need of owning clothes and accessories with a brand name is becoming essential. People are going for famous and expensive brands such as Gucci, Armani, Armani Exchange etc., instead of simple clothes available anywhere.
College crowd, school children and even working class people are opting for brands nowadays as the label of a brand itself separates people in a crowd. We often see groups of youngsters mocking at someone wearing clothes from unknown brands or owning unknown cell phones. Thereby brand power can be clearly noticed in our daily life.
Competition among brands
Although every brand stands out for itself, the fight for becoming ‘superior’ carries on. E.g. if we are wearing a suit from Armani or Armani exchange (a very famous brand from an Italian designer Georgio Armani) and the other person from a less popular or less expensive brand, then we become superior. For this ‘superior’ position, a brand keeps advertising and following techniques that hamper with the thinking of the society unintentionally.
Brands among youngsters
Youngsters are closely associated with brands, which can be destructive to a certain extent when choice is replaced with need, e.g, we have choice while buying clothing’s but if we replace it with a thinking that pushes us to feel the ‘need’ of buying a branded product, it becomes destructive.
We should understand that owning a brand is something not to be made a necessity.
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